MCM304 Final term
1.
Which of the following is the primary function of mass communication?
A)
Entertainment
B)
Education
C)
Informing
D)
All of the above Answer: D) All of the above
2.
Which is a major characteristic of mass communication?
A)
Small audience
B)
Large audience
C)
Personal interaction
D)
All of the above Answer: B) Large audience
3.
The term "media" refers to:
A)
Television and radio
only
B)
All channels of communication
C)
Newspapers
D) Only digital platforms
Answer: B) All channels
of communication
4.
The first form of mass communication was:
A)
Radio
B)
Television
C)
Print media
D) Internet
Answer: C) Print media
5.
Who is the father of modern journalism?
A)
William Randolph Hearst
B)
Benjamin
Franklin
C)
Joseph Pulitzer
D)
John Peter Zenger Answer: C) Joseph Pulitzer
CM Final term preparation
6.
The "hypodermic needle" theory is associated with:
A)
Social Learning Theory
B)
Cultivation Theory
C)
Magic Bullet Theory
D)
Uses and Gratifications Theory Answer: C) Magic Bullet Theory
7.
The first newspaper in Pakistan was:
A)
Dawn
B)
The Pakistan Times
C)
Jang
D) Daily Civil and Military Gazette
Answer: D) Daily Civil and Military Gazette
8.
The 'agenda-setting theory' suggests that:
A)
Media influence public opinion by choosing which topics to cover
B)
People interpret media messages in their own way
C)
Media directly change people's attitudes
D) Media presents reality accurately
Answer: A) Media influence public opinion by choosing which topics to cover
9.
Which of the following is NOT a feature of public service broadcasting?
A)
Neutrality
B)
Public funding
C)
Entertainment-focused content
D) Social responsibility
Answer: C) Entertainment-focused content
10.
Which communication model involves feedback from the receiver to the sender?
A)
Shannon-Weaver Model
B)
Lasswell's Model
C)
Berlo's SMCR Model
D) Interactive Model
Answer: D) Interactive Model
CM final term preparation
11.
Which of the following is a characteristic of new media?
A)
One-way communication
B)
Interactivity
C)
Limited accessibility
D)
Government-controlled Answer: B) Interactivity
12.
Which of the following is a function of journalism?
A)
Entertainment
B)
Surveillance
C)
Persuasion
D) All of the above
Answer: D) All of the above
13.
In the context
of media law, 'libel' refers
to:
A)
False spoken statements
B)
False written statements
C)
Defamation through gestures
D) Violation of privacy
Answer: B) False written statements
14.
The process by which media content is selected and presented is known as:
A)
Agenda-setting
B)
Framing
C)
Media
convergence
D) Media literacy
Answer: B) Framing
15.
Which of the following is NOT a type of advertising in mass media?
A)
Print advertising
B)
Broadcast advertising
C)
Native advertising
D) Online advertising
Answer: D) Online advertising
CM Final term preparation
16.
The 'two-step flow theory' is associated with:
A)
Paul Lazarsfeld
B)
Harold Lasswell
C)
Marshall McLuhan
D)
George Gerbner
Answer: A) Paul Lazarsfeld
17.
Which medium was the first to broadcast live television?
A)
BBC
B)
CNN
C)
NBC
D) ABC
Answer: A) BBC
18.
Which of the
following is a characteristic of a 'tabloid' newspaper?
A)
Serious and objective news coverage
B)
Large format and in-depth reporting
C)
Focus on sensationalism and entertainment
D) Limited advertising
Answer: C) Focus on sensationalism and entertainment
19.
Who introduced the concept of 'global village'?
A)
Herbert Marshall McLuhan
B)
Sigmund Freud
C)
Walter Lippmann
D) George Gerbner
Answer: A) Herbert Marshall McLuhan
20.
The concept of 'social responsibility' in media ethics refers to:
A)
Media ownership
B)
Media's duty to serve the public interest
C)
Government control of media
D) Sensationalist reporting
Answer: B) Media's duty to serve the public interest
CM
Final term preparation
21.
Which of the following is a key principle of media ethics?
A)
Objectivity
B)
Censorship
C)
Manipulation
D) Bias
Answer: A) Objectivity
22.
The 'uses and gratifications theory' focuses on:
A)
How media
affect the audience
B)
How people use media to fulfill their needs
C)
The effect of media violence
D) Media's influence on political decisions
Answer: B) How people use
media to
fulfill their needs
23.
The most widely used method for measuring audience response in television is:
A)
Nielsen Ratings
B)
Gallup Polls
C)
Internet analytics
D) Focus groups
Answer: A) Nielsen Ratings
24.
Which of the following is a primary role of the media in a democracy?
A)
To entertain the audience
B)
To act as a check on government power
C)
To promote government policies
D) To increase advertising revenue
Answer: B) To act as a check on government power
25.
Which of the following is a major critique of mass media?
A)
It
promotes critical thinking
B)
It tends to reinforce stereotypes
C)
It always provides unbiased information
D) It is highly diverse in content
Answer: B) It tends to reinforce stereotypes
CM Final term preparation
26.
Which of the following is an example of 'corporate communication'?
A)
Advertising
B)
Public relations
C)
News reporting
D) Entertainment
Answer: B) Public relations
27.
Which
of the
following is an essential characteristic
of digital
media?
A)
One-way communication
B)
Limited interactivity
C)
Instant and global reach
D) Slow feedback
Answer: C) Instant and global
reach
28.
The term 'censorship' in mass communication refers to:
A)
The protection of intellectual property
B)
The suppression or prohibition of content deemed objectionable
C)
The promotion of free speech
D) The restriction of access to technology
Answer: B) The suppression or prohibition of content deemed objectionable
29.
Which communication model emphasizes the role of feedback in communication?
A)
Shannon-Weaver Model
B)
Lasswell's Model
C)
Berlo's SMCR Model
D) Interactive Model
Answer: D) Interactive Model
30.
Which of the following is the main focus of the cultivation theory?
A)
Media's role in shaping perceptions of reality
B)
How people use media for personal gratification
C)
Media's ability to set the public agenda
D)
The relationship between media
and political power Answer: A) Media's role in shaping perceptions of reality
CM
Final term preparation
31.
Which of the following is considered a form of mass media?
A)
Radio
B)
Print
C)
Television
D) All of the above
Answer: D) All of the above
32.
Which of the following is NOT a feature of 'broadcast journalism'?
A)
Instantaneous delivery
B)
Visual and audio
elements
C)
Long-form written analysis
D) Live reporting
Answer: C) Long-form written
analysis
33.
Which of the following terms refers to the spread
of information through
digital networks?
A)
Digitalization
B)
Convergence
C)
Information overload
D) Globalization
Answer: B) Convergence
34.
The 'spiral of silence' theory suggests that:
A)
People are more likely to express opinions
when they are in the majority
B)
People are more likely to stay silent
when they are in the majority
C)
The media promotes
silence in society
D) Opinions in the media always reflect
public opinion
Answer: A) People are more likely
to express opinions
when they are in the majority
35.
Which of the following is an example
of 'soft news'?
A)
Political analysis
B)
Business reports
C)
Entertainment news
D) Crime reporting
Answer: C) Entertainment news
CM
Final term preparation
36.
The 'uses and gratifications theory' suggests that:
A)
Media audiences are passive recipients of media messages
B)
People choose media
to fulfill specific
needs
C)
Media has a direct and powerful effect
on society
D)
Media content is shaped
by society’s dominant
ideologies Answer: B) People choose media to fulfill specific needs
37.
Which of the following is the primary
role of 'public relations' in mass communication?
A)
To inform the public about company products
B)
To maintain a positive image
of an organization
C)
To entertain the audience
D) To create political awareness
Answer: B) To maintain
a positive image
of an organization
38.
Which of the following is a characteristic of 'yellow journalism'?
A)
In-depth investigative reporting
B)
Sensationalism and exaggeration
C)
Objective news coverage
D) Focus on educational content
Answer: B) Sensationalism and exaggeration
39.
Which of the following is an example
of 'digital media'?
A)
Newspapers
B)
Television
C)
Social media platforms
D) Radio
Answer: C) Social media platforms
40.
Who is credited
with coining the term "the
medium is the message"?
A)
Walter Lippmann
B)
Harold Lasswell
C)
Marshall McLuhan
D) Paul Lazarsfeld
Answer: C) Marshall McLuhan
CM Final term preparation
41.
In the context of media ownership, what is 'media concentration'?
A) A diverse range of media owners
B)
A small number of corporations controlling most media
C)
A balance of media voices
D) Decentralized media ownership
Answer: B) A small number of corporations controlling most media
42.
The 'digital divide' refers to:
A) The difference between print and broadcast media
B)
The gap between those who have access to technology and those who do not
C)
The division between public and private media
D) The distinction between news and entertainment media
Answer: B) The gap between those who have access to technology and those who do not
43.
Which of the following media theories emphasizes the role of media in shaping cultural norms and values?
A) Social Learning Theory
B)
Cultivation Theory
C)
Social Exchange Theory
D)
Uses and Gratifications Theory Answer: B)
Cultivation Theory
44.
What is the primary function of the 'Fourth Estate'?
A) Entertainment
B)
Government
regulation
C)
Holding government
accountable
D) Advertising
Answer: C) Holding government accountable
45.
The 'uses and gratifications' theory argues that:
A) Media has a limited effect on audiences
B)
Audiences use media to fulfill specific needs
C)
Audiences are passive recipients of media messages
D) Media content is always objective
Answer: B) Audiences use media to fulfill specific needs
CM
Final term preparation
46.
The 'social responsibility theory' of the press advocates that:
A)
Media should serve the public good
B)
Media should focus on profits
C)
Media should avoid government interference
D) Media should prioritize entertainment
Answer: A) Media should serve the public good
47.
Which of the following is a major ethical issue in journalism?
A)
Objectivity
B)
Entertainment value
C)
Sensationalism
D) All of the above
Answer: D) All of the above
48.
What is 'media convergence'?
A)
The integration of different media platforms into one
B)
The growth of traditional media
C)
The separation of media forms
D) The decline of digital media
Answer: A) The integration of different media platforms into one
49.
The 'framing' theory in media studies refers to:
A)
The way media shapes public opinion by presenting information in a particular way
B)
The framing of physical images in a newspaper
C)
The choice of medium used to communicate
D) The personal biases of journalists
Answer: A) The way media shapes
public opinion by presenting information in a particular way
50.
Which
of the following is a principle
of media law in the U.S.?
A)
The government can regulate the content of television programs
B)
Journalists must be licensed by the state
C)
The First Amendment guarantees freedom of speech and press
D) The media must follow government guidelines for reporting news
Answer: C) The First Amendment guarantees freedom of speech and press
51. Which of the following is a disadvantage of mass communication?
A) Increased access to information
B) Limited audience interaction
C) Ability to reach
a wide audience
D)
Strengthened
democratic participation Answer: B) Limited audience interaction
52. What is 'the public sphere' in communication
theory?
A) A space for political debate
and discussion in society
B) A marketplace for the exchange
of goods
C) A broadcast platform for entertainment
D)
A form of
personal communication
Answer: A) A space for political debate
and discussion in society
53. Which of the following best defines 'media literacy'?
A) The ability to read and write in media formats
B) The ability to critically analyze
and evaluate media
messages
C) The ability to create media
content
D)
The understanding
of media laws
Answer: B) The ability to critically analyze
and evaluate media
messages
54. Which of the following is an example
of 'public service
broadcasting'?
A) Commercial radio
B) Government-funded educational programs
C) Private news channels
D)
Advertising networks
Answer: B) Government-funded
educational programs
55. The 'cultural imperialism' theory suggests that:
A) Media content reflects the values of a global culture
B) National cultures resist the influence of global media
C) Media has no impact on national cultures
D)
Cultures become more independent due to media exposure Answer: A) Media content reflects the values of a global
culture
56.
Which of the following
is a characteristic of 'sensationalism' in journalism?
A)
Focus on factual reporting
B)
Over-exaggeration of stories
for dramatic effect
C)
Objective and unbiased
reporting
D) Detailed investigative reporting
Answer: B) Over-exaggeration of stories for dramatic effect
57.
Which of the following is the function
of 'editorializing' in media?
A)
Reporting news facts only
B)
Presenting opinions and personal viewpoints
C)
Broadcasting advertisements
D) Promoting government policies
Answer: B) Presenting opinions
and personal viewpoints
58.
Which of the following is NOT a
barrier to effective communication in mass media?
A)
Noise
B)
Channel distortion
C)
Clear messaging
D)
Technical limitations Answer: C) Clear messaging
59.
Which of the following is an example
of 'hyper-reality' in media?
A)
A fictional character
becoming a public figure
B)
Reporting true events
without alteration
C)
Media presenting an exaggerated or fabricated version
of reality
D)
Media content following strict ethical
May Allah
bless you
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